The always-on home at the heart of Podium Pursuit, where fans, athletes, and brands come together, every day of the year. Not an event app. Not a campaign. A permanent home for the fans of African sport.
The Fire Is Being Lit. The Circle Is Open.
It begins with a word. In East Africa, a boma is the circle at the centre of a community: where the fire is lit, the elders gather, the stories are told, and everyone belongs.
The Boma is organised as four fan-facing spaces, each a part of the circle, gathered around the fire at the centre.
A real, living identity, told the way the athlete would want it told, not a borrowed page on someone else's platform. A continent's champions, in one circle.
Real-time scores and standings, always live, with match reminders and score alerts so you never miss your athlete, wherever in the world you are watching. And every milestone and record of African sport, kept alive, forever, in one place.
Fixtures, results, and every stat that matters, so the story survives the final whistle.
Where you do not just watch, you play: predict results, vote in polls and awards, and take on quizzes. Join the Fan Chat in sport-specific groups, follow every channel in one social wall, and belong to your athlete's journey. Community becomes the loudest voice an athlete has.
Step InsideFrom live results to the Hall of Fame, this is what The Boma looks like in your hand. Swipe through the clubhouse.
The athlete economy does not grow because we build bigger stadiums. It grows because we build closer distances. Between the athlete and the fan. Between the fan and the fire.
In The Boma, showing up counts. Every prediction, vote, and mission earns points, lifts you up the Fan Ranking, and unlocks greater rewards. The more you back your athletes, the louder your voice, and the higher you rise.
Predict the scoreline, vote in polls and awards, answer the trivia, and take on daily and seasonal missions. Every prediction, vote, and challenge earns points.
Your points move you up the leaderboard, from Engaged Fan to Mega Fan and beyond. Compete with fans across the continent to prove who backs their athletes hardest.
The higher you climb, the more you unlock: exclusive content, collectibles, VIP votes, and rewards that bring you closer to the athletes and moments you care about.
The Boma is where you gather. But it is part of something bigger: a simple idea that African sport's greatest challenge was never talent. It was being seen.
The continent has always produced champions. What it lacked was a home where their achievements could be seen, followed, remembered, and rewarded, all year round, not just for a fortnight every four years.
The Athlete Economy puts the athlete at the centre, not as a cost or a charity case, but as the heart of a community that generates real attention and real value. When you show up for an athlete, you help turn their talent into a future.
Everything you do here, following, playing, backing, belonging, feeds that economy and flows back to the athletes who earned it. The fire is lit in the middle. You are the circle around it.
Architected, not discovered. This is a home African sport is claiming, not a favour being done for it.
The Boma is where you walk in. It sits at the heart of the Podium Pursuit ecosystem, the operating system of the Athlete Economy. Three connected products give the visit its purpose.
The intelligence engine at the core, reading the momentum of African sport and helping route recognition and opportunity to the athletes generating it.
A sport-careers marketplace and skills-building engine, connecting athletes to the work and pathways that exist beyond competition as well as the sport workforce.
A lifestyle and commerce marketplace, rooted in African culture and identity, through which supporter spend contributes back to athlete development.
Support does not stop at cheering. Through Fund Your Passion, you can back an athlete or a national team directly, funding their travel, training, and road to the world's biggest stages, and see exactly what your support builds.
Choose an athlete, team, or squad and contribute, one time or recurring.
Your support funds the travel, training, and competition that gets them there.
Every contribution routes through the Athlete Impact Fund, back to the athletes who inspire it.
Be part of the journey to the top podiums of the world. Get exclusive access to all your favourite athletes from Africa, for just $15 a year.
A boma is not finished when the fence goes up. It is finished when the people arrive.
The core of The Boma is built and in use, resting on infrastructure laid over five years with our partner Blocksport. The home is real, and its doors are open.
The deeper features, designed to bring fans closer to athletes than any platform has before, are rolling out in phases.
Be one of the first fans in.
What is coming next is not for spectators. It is for the community that shows up early.
The Fire Is Being Lit. The Circle Is Open.
